Digital Marketing for Professional Services & B2B
What We Do
We’re a digital marketing company that specializes in B2B. We build websites, create content strategies, manage SEO and AI search optimization, handle social media, and provide the strategy, analytics, and design that make everything work together.
We’re not a large agency with account managers who’ve never done the work. We’re experienced practitioners who understand B2B sales cycles, technical products, and professional services marketing. When you work with us, you work directly with people who’ve been doing this for decades.
How We're Different
Collectively we have more than 50 years of marketing experience. We’ve seen trends come and go. What hasn’t changed: businesses need to be found online, and that requires consistent, strategic work. We’re not interested in quick fixes or inflated metric. We focus on the fundamentals that drive long-term growth.
Our approach is content-forward. Whether it’s an article or blog post, a service page, or your homepage, we write in a way that’s clear, professional, and optimized for both human readers and search algorithms. No buzzwords. No fluff. Just work that builds your visibility over time.
Our Approach: Content That Demonstrates Expertise
Most B2B marketing sounds the same. Generic claims about being innovative or client-focused. AI-generated content that uses the right keywords but says nothing meaningful. Corporate language that makes everyone sound interchangeable.
We take a different approach. We help companies demonstrate their actual expertise through substantive content. Educational articles that show depth of knowledge. Website copy that explains real capabilities. Social media that shares genuine insights. Content that sounds like it was written by people who actually understand the business.
This content-forward approach works because B2B buyers research extensively before making decisions. They read articles, compare options, evaluate credentials, and look for evidence of real expertise. Companies that demonstrate knowledge throughout this research process win more opportunities.
We’ve adapted with the times, but never changed the principles behind our approach:
- Prove you know your stuff.
- Make it easy for qualified prospects to find you.
- Communicate authentically.
Industries We Serve
Law Firms
Digital presence that demonstrates legal expertise while complying with ethics rules. Website development, content strategy, and SEO for attorneys and law practices.
Accounting Firms
Marketing that positions firms for advisory work, not just compliance. Showcase industry specialization and attract clients who value strategic guidance.
Construction & Project Management
Websites and content that showcase project delivery expertise, demonstrate specialized capabilities, and support business development with property owners and developers.
Industrial & Manufacturing
Technical capability documentation, quality certifications, and visibility to engineers and procurement teams researching suppliers.
B2B Service Providers
Content strategy and positioning for consultants, agencies, and professional services firms that need to demonstrate expertise and attract quality clients.
New & Emerging Businesses
The world is ever-changing and new industries start all the time. We are happy to meet and talk about new areas of B2B and see if we are a good fit.
Services We Provide
Website Development
Professional websites that showcase expertise and convert visitors. Modern design, clear messaging, mobile-responsive, built for both search engines and AI systems.
SEO & AI Search Optimization
Visibility in Google search and AI platforms like ChatGPT. Technical SEO, content optimization, and structured data that helps both traditional search engines and AI systems find and cite your content.
B2B Social Media
LinkedIn strategy, content development, and organic plus paid social that builds visibility with decision makers. Focus on demonstrating expertise, not just broadcasting.
Strategy & Research
The foundational work that makes everything else effective. Audience research, competitive analysis, positioning development, strategic planning.
Analytics & Reporting
Proper tracking setup, performance monitoring, and reporting that connects marketing activity to business outcomes. Measure what matters, not just vanity metrics.
Graphic Design
Professional design that supports content and builds credibility. Website design, content graphics, social media visuals, brand consistency.
All of these services work together. We don’t sell them separately. When we build a website, strategy and design are included. When we create content, SEO optimization and analytics are built in. When we manage social media, the graphics and performance tracking are part of the package.
Our Team
Why We're Different
We specialize in B2B.
We understand complex sales cycles, multiple decision makers, lengthy research processes, and how businesses actually buy professional services. We don't try to apply consumer marketing tactics to B2B situations.
We work directly with clients.
When you work with us, you work with Bill and Conor. Not account coordinators. Not junior team members learning on your project. The people with 40+ years and 12+ years of experience, respectively.
We focus on demonstrating expertise, not just promoting services.
Your prospects are researching extensively. They need to see evidence that you know your field. We help you show that knowledge through substantive content, not just generic marketing claims.
We're a Google Search Partner.
We stay current with search technology, algorithm updates, and platform changes. We understand how search engines work and how to optimize effectively.
We understand AI search optimization.
ChatGPT, Claude, Perplexity, Google AI Overviews. We know how to structure content so AI systems can find it, understand it, cite it, and potentially recommend your company. This matters increasingly as prospects use AI for research.
How We Work
1. Strategy & Research
We begin every engagement by understanding your business, clients, competitors, and goals — ensuring every decision is grounded in insight, not assumption.
2. Strategic Plan Development
We outline what services you need, the timeline that makes sense, and how success will be measured. You see the complete roadmap before execution begins.
3. Systematic Implementation
Website development, content creation, SEO, and more — executed according to strategy. You review and approve content before launch while we manage the work.
4. Performance Tracking
Monthly reports highlight wins, activity, and insights. Quarterly business reviews provide space for bigger strategic planning and continuous improvement.
5. Results & Growth
Everything we create is designed to prove your expertise and make it easy for the right prospects to find you, understand your value, and reach out.
Our History
Scribendi founded by Bill McDonough as a traditional advertising and PR firm. The name comes from Latin, meaning "to write," reflecting the focus on content creation that has remained central to the company's approach.
Scribendi operates as a one-person advertising and public relations agency, working across multiple industries while maintaining a strong focus on professional services.
Conor McDonough joins as partner, adding expertise in digital marketing, website development, and SEO—shifting the firm toward digital-first growth while preserving its content-driven foundation.
The company evolves, but the core remains unchanged: content-led, credibility-driven marketing. Channels, tools, and strategies modernize, but the mission stays the same—prove expertise through substantive, high-quality content.
Scribendi has worked with businesses from solo practitioners to Fortune 500 companies, with primary focus on professional services and B2B firms where authority and reputation drive decision making.