Facebook, once a terrific source of organic lead generation for local businesses, is now a pay-to-play system for brands. In short, if you are not boosting your posts, even those people who have “Liked” you are likely not seeing them.
What does that mean going forward?
It means that, in order to keep Facebook as a profitable source of marketing, you need to budget out funds for “Boosting” posts. It doesn’t need to be hundreds of dollars, but spending $10 or $20 to boost a post can mean the difference between zero interaction and a few good leads.
The good news is, when you boost a Facebook post you are able to target an exact audience by geographic location, age, gender, and interests. For example, if you are boosting a product offer you can target people in your area who “Like” similar products. And even if they are not following your page, your “Boosted” post will still appear on their feed. It is a fairly inexpensive way to reach a specific audience that may not already be aware of your brand or your product.
Talk to Scribendi About Boosting Your Facebook Posts
Crafting the right message or offer and finding the right audience is key to a successful “Boosted” post. Contact Scribendi to schedule an appointment and discuss how to create a post that will get “Likes,” get leads, and create revenue for your business.