AI Agents Are Visiting Your Site.
Most Can't Read It.
ChatGPT, Claude, and Google AI are fetching pages from websites just like yours. If your site isn't set up correctly, they get nothing — and they stop recommending you.
AI agents read websites differently than people do.
A person visits your site and spends four minutes clicking around. An AI agent arrives, makes one request, and either reads your content or moves on. That difference changes everything about how your site needs to be built.
Your analytics miss the whole visit.
When an AI agent fetches your site, it skips every client-side tool you have. Scroll depth, time on page, clicks — none of it fires. Your funnel shows nothing happened.
But the agent was there. It read your content. And based on what it found, it either used your information to answer someone's question — or it reached for a competitor instead.
This is the silent referral problem. You have no idea who is finding you through AI search, or why some sites are getting recommended and yours isn't.
Multiple requests over several minutes
One request. Decision made in milliseconds.
Four things that make AI agents skip your site.
These issues are common and fixable. Most web designers have never heard of them. Most in-house teams don't know they exist.
Your robots.txt is blocking AI crawlers
Security plugins and aggressive bot-blocking rules often block known AI agents entirely. Your site is invisible to ChatGPT and Claude before they even try to read a single word.
You have no llms.txt file
This file tells AI agents which pages exist and what each one covers. Without it, agents have to guess — and they often skip sites that make them work too hard to find information.
You're not tracking AI referral traffic
ChatGPT, Claude, Perplexity, and Gemini all send referral traffic with traceable signatures. Most GA4 setups aren't capturing any of it. You have no baseline to improve from.
Your pages are too long for AI context windows
AI agents have practical limits on how much text they can process. Long service pages stuffed with repetitive content get truncated or skipped. Concise, structured pages get read in full.
What we audit, fix, and build.
Every engagement starts with a full audit. We identify exactly what's blocking AI agents from reading your site, then fix it.
robots.txt Audit and Repair
We review your current robots.txt file for rules that block AI agents. ChatGPT, Claude, Perplexity, and Google AI all have distinct user-agent signatures. We make sure none of them are being turned away at the door. We also check for accidental blocks caused by security plugins and CDN configurations.
Included in all tiersllms.txt Creation and Deployment
We write your llms.txt file from scratch. This means reviewing every key page on your site and writing an agent-facing description of what each page covers. It's not a list of URLs. It's a structured index that tells AI agents what your site knows and where to find it. This is content strategy, not an admin task.
Included in Audit + Implementation and aboveGA4 AI Traffic Monitoring Setup
We build a custom segment in your Google Analytics 4 account to capture referral traffic from ChatGPT, Claude, Gemini, Perplexity, and Copilot. You get a real baseline for how much AI traffic your site already receives — and a measurement framework to track growth going forward.
Included in all tiersPage-Level AI Readability Review
We review your top service pages and blog posts for AI readability issues. This includes token length, content structure, heading hierarchy, and front-loading of key information. You get a prioritized list of pages to improve and specific guidance on how to fix each one.
Included in Audit + Implementation and aboveQuarterly AI Visibility Monitoring
AI search changes quickly. New agents emerge. llms.txt needs updating as you add pages. robots.txt rules need revisiting as plugin updates change your configuration. Ongoing monitoring keeps your AI visibility current without requiring you to think about it.
Ongoing tier onlyThree ways to get started.
Choose the level of engagement that fits where you are right now. Every tier includes a written findings report.
AI Visibility Audit
One-time. Delivered within 5 business days.
- ✓robots.txt audit with written findings
- ✓llms.txt gap analysis
- ✓GA4 AI traffic segment setup
- ✓Top 10 pages reviewed for AI readability
- ✓Prioritized action list with specific fixes
Audit + Implementation
One-time. Delivered within 10 business days.
- ✓Everything in the Audit tier
- ✓robots.txt fixes deployed
- ✓Full llms.txt built and deployed
- ✓Token review of top 20 pages
- ✓Page-level content recommendations
- ✓30-day follow-up check
AI Search Monitoring
Requires completed Audit or Implementation first.
- ✓Quarterly robots.txt re-audit
- ✓llms.txt updated for new or changed pages
- ✓AI referral traffic report with trends
- ✓New page AI readability review
- ✓Priority email support
What you're probably wondering.
My web designer handles our site. Can they do this instead?
Possibly the robots.txt piece — but not the rest. Building an effective llms.txt requires understanding what each page covers and writing descriptions that help AI agents make decisions. That's content strategy, not web development. Setting up GA4 AI traffic segmentation requires knowing which referral sources to track and how to configure the filters correctly.
We already rank well on Google. Do we need this?
Google search rankings and AI search visibility are separate systems. A site can rank on page one in Google and still be completely invisible to ChatGPT and Claude. The files and configurations that AI agents look for don't affect traditional SEO — and traditional SEO doesn't help AI agents find or read your content.
How do I know if AI agents are visiting my site right now?
You probably don't — yet. That's part of what the audit covers. We set up GA4 segments that capture referral traffic from ChatGPT, Claude, Perplexity, Gemini, and Copilot. Most clients are surprised to see meaningful AI traffic already arriving, with no framework in place to measure or grow it.
Does this work on WordPress sites?
Yes. Most of our clients run WordPress. The robots.txt audit, llms.txt deployment, and GA4 setup all work on any CMS. We flag WordPress-specific issues such as security plugin conflicts and page builder configurations that affect how AI agents read page content.
How long does the audit take?
The Audit tier is delivered within five business days. The Audit + Implementation tier is ten business days. Timeline can vary for larger sites with many service pages or complex technical configurations.
Find out what AI agents see when they visit your site.
We'll start with the audit. You'll know exactly what's broken and what to fix — whether you hire us to implement it or not.
Request an AI Visibility Audit