Today I attended an SEO webinar that addressed Google’s concept of “E-A-T” (expertise, authoritativeness, and trustworthiness) and how to become a “Topical Authority.” Here are my key takeaways for professional …
Long-Tail Keywords & “User Search Intent”
by Conor McDonough, Partner, Scribendi Digital Marketing As search engines continue to tailor their results in real time to the way users are actually searching (not how businesses want them …
Categorize Your Blogs for Relevant Internal Links
by Conor McDonough, Partner, Scribendi Digital Marketing Google’s Website Core Vitals place an added emphasis on the relevance of the content to which you direct your website visitors via internal …
Reminder: Claim Your Google My Business Listing
Whether you are just starting a business or you’ve been in business for 50 years, GO CLAIM YOUR GOOGLE MY BUSINESS LISTING! It is free and easy and, if you are available for a quick phone call, only takes a minute or two.
Have a Purpose to Your Content (Because Google Says So!)
by Conor McDonough, Partner, Scribendi Digital Marketing For a period of time in the mid to late 2010s it was a common SEO practice to post as much content as …
Reminder: Check Your Site for 404 Errors
by Conor McDonough, Partner, Scribendi Digital Marketing The dreaded 404 error: scourge of the resourceful searcher and damager of SEO. You don’t often run into a 404 error when visiting …
Law Suit Confirms Google is Fixing the Digital Advertising Game
It has been assumed for a long time that Google was deciding which paid advertisements from which companies are given preferred treatment on their platform. Now that assumption has been confirmed.
Make Your (Seriously) Small Screen Debut with a LinkedIn Video Cover Story
by Conor McDonough, Partner, Scribendi Digital Marketing LinkedIn has announced a brand new feature called your “LinkedIn Video Cover Story”. This feature, which is being rolled out this week, will …
How Your Business Can Combat a Rise in “Zero-Click Searches”
by Conor McDonough, Partner, Scribendi Digital Marketing Zero-click searches are searches on Google that don’t result in a click through to a website. The searcher is able to access the …
Changes to Google’s Tracking Metrics
For search engine marketers like Scribendi Digital Marketing, Google’s ability to track individual users and share that information with us has been extremely helpful. With this information we are able …