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Home Our Blog Blog

Category Archive

Below you'll find a list of all posts that have been categorized as “Blog”

Becoming the “Topical Authority”

scribendi August 19, 2021 Blog, Digital Marketing, Google, SEO

Today I attended an SEO webinar that addressed Google’s concept of “E-A-T” (expertise, authoritativeness, and trustworthiness) and how to become a “Topical Authority.” Here are my key takeaways for professional …

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Long-Tail Keywords & “User Search Intent”

scribendi June 30, 2021 Blog, Digital Marketing, SEO

by Conor McDonough, Partner, Scribendi Digital Marketing As search engines continue to tailor their results in real time to the way users are actually searching (not how businesses want them …

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Categorize Your Blogs for Relevant Internal Links

scribendi May 18, 2021 Blog, SEO

by Conor McDonough, Partner, Scribendi Digital Marketing Google’s Website Core Vitals place an added emphasis on the relevance of the content to which you direct your website visitors via internal …

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Reminder: Claim Your Google My Business Listing

scribendi May 14, 2021 Blog, Google, SEO

Whether you are just starting a business or you’ve been in business for 50 years, GO CLAIM YOUR GOOGLE MY BUSINESS LISTING! It is free and easy and, if you are available for a quick phone call, only takes a minute or two.

Have a Purpose to Your Content (Because Google Says So!)

scribendi May 4, 2021 Blog, Google, SEO

by Conor McDonough, Partner, Scribendi Digital Marketing For a period of time in the mid to late 2010s it was a common SEO practice to post as much content as …

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Reminder: Check Your Site for 404 Errors

scribendi April 20, 2021 Blog, Google, SEO

by Conor McDonough, Partner, Scribendi Digital Marketing The dreaded 404 error: scourge of the resourceful searcher and damager of SEO. You don’t often run into a 404 error when visiting …

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Law Suit Confirms Google is Fixing the Digital Advertising Game

scribendi April 13, 2021 Blog, Google, SEO

It has been assumed for a long time that Google was deciding which paid advertisements from which companies are given preferred treatment on their platform. Now that assumption has been confirmed.

Make Your (Seriously) Small Screen Debut with a LinkedIn Video Cover Story

scribendi April 6, 2021 Blog

by Conor McDonough, Partner, Scribendi Digital Marketing LinkedIn has announced a brand new feature called your “LinkedIn Video Cover Story”. This feature, which is being rolled out this week, will …

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How Your Business Can Combat a Rise in “Zero-Click Searches”

scribendi March 26, 2021 Blog, SEO

by Conor McDonough, Partner, Scribendi Digital Marketing Zero-click searches are searches on Google that don’t result in a click through to a website. The searcher is able to access the …

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Changes to Google’s Tracking Metrics

scribendi March 18, 2021 Blog, Google, SEO

For search engine marketers like Scribendi Digital Marketing, Google’s ability to track individual users and share that information with us has been extremely helpful. With this information we are able …

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Marketing Insights

  • Becoming the “Topical Authority”
  • Long-Tail Keywords & “User Search Intent”