Today I attended an SEO webinar that addressed Google’s concept of “E-A-T” (expertise, authoritativeness, and trustworthiness) and how to become a “Topical Authority.” Here are my key takeaways for professional …
Long-Tail Keywords & “User Search Intent”
by Conor McDonough, Partner, Scribendi Digital Marketing As search engines continue to tailor their results in real time to the way users are actually searching (not how businesses want them …
Two New Ways to Drive LinkedIn Leads
by Conor McDonough, Partner, Scribendi Digital Marketing LinkedIn recently rolled out “Product Pages” for company profiles. These pages should mimic the “Services” pages of your website (or “Solutions,” however you …
Farewell Facebook Analytics
Facebook has announced that they will be retiring Facebook Analytics on June 30, 2021. Download your legacy data now!
How to Effectively Use LinkedIn for Marketing
by Conor McDonough, Partner, Scribendi Digital Marketing LinkedIn users have taken a long time to figure out how they want to use LinkedIn. It is a source for job openings, …
Show and Tell with White Board Videos
White board videos are quick, cost-effective animated videos that can be used to provide useful, timely information both internally and externally. How Do I Use White Board Videos? Training your …
Direct Messages is to Contact Form as Contact Form is to Phone Call
by Conor McDonough, Partner, Scribendi Digital Marketing Market analysis is showing that more and more Millenials and GenZers are making first contact with brands via social media direct message. We’ve …
Are Your Email Campaigns Setting Up Your Sales Team for Success?
by Conor McDonough, Partner, Scribendi Digital Marketing Whether crossing-selling to existing customers or putting your problem-solving expertise in the inbox of potential leads, email campaigns have proven to be effective …
How Employees’ Online Behavior Can Damage Your Business
By Bill McDonough, Managing Partner, Scribendi Digital Marketing Images from the January 6 attack on the U.S. Capitol will be forever seared into the memory of all Americans, no matter …
Why Your Website Matters More Than Ever
By Bill McDonough, Managing Partner, Scribendi Digital Marketing According to a 2019 report from the Small Business Administration (SBA), only 64% of the 30 million businesses in the U.S. have …