An Alarming Example of Why it is Essential to Actively Control Your Social Media
If you fail to pay attention to the management of your company’s social media, you run the risk of losing control of the messages the public receives about your …
One Year After “Mobilegeddon”
It has been a full year since Google announced that they would no longer be indexing non-mobile friendly website pages. In that year, the number of people searching on mobile …
Instagram to Follow Facebook into Pay-to-Play for Brands
On Tuesday, Instagram announced that they will be unveiling a new algorithm that will change which posts users will see on their feeds based on the posts the algorithm believes …
It’s 12 O’Clock, Do You Know Where Your Domain Name Is?
Take a moment to think about your company’s domain name. Do you know where it is registered and who registered it? Do you know when it will expire? Are you …
Boost or Get Lost
Facebook, once a terrific source of organic lead generation for local businesses, is now a pay-to-play system for brands. In short, if you are not boosting your posts, even those …
Google Removes Right Rail Paid Ads
Pay-Per-Click advertisements, those top few results that show up on the top of a search page with a little gold “Ad” next to them, are becoming more and more important …
Facebook Ups the Ante on Local Business Searches
The focus on delivering hyperlocal search results is about to get even more intense. Facebook is quietly rolling out Facebook Professional Services, a search page that identifies the “best” businesses …