Today I attended an SEO webinar that addressed Google’s concept of “E-A-T” (expertise, authoritativeness, and trustworthiness) and how to become a “Topical Authority.” Here are my key takeaways for professional …
Reminder: Claim Your Google My Business Listing
Whether you are just starting a business or you’ve been in business for 50 years, GO CLAIM YOUR GOOGLE MY BUSINESS LISTING! It is free and easy and, if you are available for a quick phone call, only takes a minute or two.
Have a Purpose to Your Content (Because Google Says So!)
by Conor McDonough, Partner, Scribendi Digital Marketing For a period of time in the mid to late 2010s it was a common SEO practice to post as much content as …
Reminder: Check Your Site for 404 Errors
by Conor McDonough, Partner, Scribendi Digital Marketing The dreaded 404 error: scourge of the resourceful searcher and damager of SEO. You don’t often run into a 404 error when visiting …
Law Suit Confirms Google is Fixing the Digital Advertising Game
It has been assumed for a long time that Google was deciding which paid advertisements from which companies are given preferred treatment on their platform. Now that assumption has been confirmed.
Still Using Internet Explorer? WordPress (and Others) Bid You Adieu.
by Conor McDonough, Partner, Scribendi Digital Marketing We all had that little lower case “e” icon on our desktops at one point or another. Internet Explorer was the go-to internet …
Direct Messages is to Contact Form as Contact Form is to Phone Call
by Conor McDonough, Partner, Scribendi Digital Marketing Market analysis is showing that more and more Millenials and GenZers are making first contact with brands via social media direct message. We’ve …
Changes to Google’s Tracking Metrics
For search engine marketers like Scribendi Digital Marketing, Google’s ability to track individual users and share that information with us has been extremely helpful. With this information we are able …
Are You Keeping an Accurate .XML Sitemap?
If your company engaged a website developer (it is important here to make the distinction between “developer” and “designer”) in the last 10 years or so it is likely that …
New Google My Business Report Will Help Business Owners Meet Google’s Website Core Vitals Parameters
by Conor McDonough, Partner, Scribendi Digital Marketing We just wrote about the importance of Google My Business, and now Google is adding another feature to the “behind the scenes” that …