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Home Our Blog Google

Category Archive

Below you'll find a list of all posts that have been categorized as “Google”

Becoming the “Topical Authority”

scribendi August 19, 2021 Blog, Digital Marketing, Google, SEO

Today I attended an SEO webinar that addressed Google’s concept of “E-A-T” (expertise, authoritativeness, and trustworthiness) and how to become a “Topical Authority.” Here are my key takeaways for professional …

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Reminder: Claim Your Google My Business Listing

scribendi May 14, 2021 Blog, Google, SEO

Whether you are just starting a business or you’ve been in business for 50 years, GO CLAIM YOUR GOOGLE MY BUSINESS LISTING! It is free and easy and, if you are available for a quick phone call, only takes a minute or two.

Have a Purpose to Your Content (Because Google Says So!)

scribendi May 4, 2021 Blog, Google, SEO

by Conor McDonough, Partner, Scribendi Digital Marketing For a period of time in the mid to late 2010s it was a common SEO practice to post as much content as …

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Reminder: Check Your Site for 404 Errors

scribendi April 20, 2021 Blog, Google, SEO

by Conor McDonough, Partner, Scribendi Digital Marketing The dreaded 404 error: scourge of the resourceful searcher and damager of SEO. You don’t often run into a 404 error when visiting …

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Law Suit Confirms Google is Fixing the Digital Advertising Game

scribendi April 13, 2021 Blog, Google, SEO

It has been assumed for a long time that Google was deciding which paid advertisements from which companies are given preferred treatment on their platform. Now that assumption has been confirmed.

Still Using Internet Explorer? WordPress (and Others) Bid You Adieu.

scribendi March 29, 2021 Google

by Conor McDonough, Partner, Scribendi Digital Marketing We all had that little lower case “e” icon on our desktops at one point or another. Internet Explorer was the go-to internet …

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Direct Messages is to Contact Form as Contact Form is to Phone Call

scribendi March 24, 2021 Digital Marketing, Google, Website Design

by Conor McDonough, Partner, Scribendi Digital Marketing Market analysis is showing that more and more Millenials and GenZers are making first contact with brands via social media direct message. We’ve …

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Changes to Google’s Tracking Metrics

scribendi March 18, 2021 Blog, Google, SEO

For search engine marketers like Scribendi Digital Marketing, Google’s ability to track individual users and share that information with us has been extremely helpful. With this information we are able …

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Are You Keeping an Accurate .XML Sitemap?

scribendi March 15, 2021 Blog, Google, SEO

If your company engaged a website developer (it is important here to make the distinction between “developer” and “designer”) in the last 10 years or so it is likely that …

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New Google My Business Report Will Help Business Owners Meet Google’s Website Core Vitals Parameters

scribendi March 8, 2021 Blog, Google, SEO

by Conor McDonough, Partner, Scribendi Digital Marketing We just wrote about the importance of Google My Business, and now Google is adding another feature to the “behind the scenes” that …

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Marketing Insights

  • Becoming the “Topical Authority”
  • Long-Tail Keywords & “User Search Intent”