Facebook has announced that they will be retiring Facebook Analytics on June 30, 2021.
Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow
in the top-right corner of each chart or table.
Source: https://www.facebook.com/business/help/966883707418907
Facebook’s analytics center was broken up into their still existing Business Suite, Ads Manager, and Events Manager platforms. You’ll still be able to track your spending, visitors, and all other relevant data for your business’s Facebook account, but it is a good idea to go in and download all records from Facebook analytics before it is laid to rest for good.
Having that legacy data is important. It helps you see past trends and project for the future.
To talk about your business’s Facebook profile and how best to utilize it to drive both paid and organic leads, call us at (339) 244-4222 or schedule a video call using our contact form.