Experienced Marketing Support—Without the Full-Time Overhead
Your internal marketing team is stretched thin. They’re managing social media, updating the website, handling client communications, and somehow supposed to develop long-term strategy too. Sound familiar?
Scribendi’s Fractional Marketing services give you access to senior-level marketing expertise exactly when you need it—without the commitment and cost of a full-time hire.
How Fractional Marketing Works
Think of us as an extension of your team. We plug into your existing marketing operations, filling gaps in expertise, capacity, or strategic direction. Whether you need someone to own SEO while your team focuses on events, or you need experienced guidance on a website redesign, we integrate seamlessly with how you already work.
Common scenarios where fractional support makes sense:
Your marketing manager needs specialized skills in areas like technical SEO or content strategy that aren’t in their wheelhouse. Your team has the ideas but not the bandwidth to execute. You’re between hires and need coverage. You’re launching something new and need extra hands on deck for 3-6 months.
Our Core Fractional Services
SEO (Search Engine Optimization)
Search engines are constantly evolving, and keeping up requires dedicated attention. We handle the technical and strategic SEO work that moves your rankings—keyword research, on-page optimization, internal linking strategies, and the kind of content planning that establishes topical authority.
Your team keeps doing what they do best. We make sure Google can find you and ranks you where you need to be.
GEO (Generative Engine Optimization)
AI is changing how people search. ChatGPT, Perplexity, and AI overviews are answering questions before users even click a link. Traditional SEO alone isn’t enough anymore.
GEO strategies ensure your business appears in AI-generated answers—the next frontier of digital visibility. We optimize your content, structure your data, and position your expertise so AI tools cite you as the authoritative source.
Blogging & Content Creation
Consistent, strategic content creation is one of the most effective ways to build authority and attract leads—but it’s also one of the first things to slip when teams get busy.
We develop content calendars aligned with your business goals, write articles that actually rank and convert, and maintain the publishing consistency that search engines reward. Your blog becomes a reliable lead generation channel instead of a neglected corner of your website.
Website Management
Your website needs ongoing attention: content updates, 404 error monitoring, performance optimization, and strategic improvements based on analytics. Without someone dedicated to this work, issues pile up and opportunities get missed.
We provide hands-on website management—making updates, troubleshooting problems, implementing improvements, and ensuring your site stays fast, functional, and aligned with your marketing goals.
What You Get
Strategic Planning & Execution
We develop marketing strategies grounded in what actually works, then help execute them alongside your team.
Specialized Skills On Demand
Need someone who really knows SEO? Content development? GEO? Local search? We bring deep expertise without the learning curve.
Objective Perspective
Sometimes you’re too close to your own business to see clearly. We bring fresh eyes and honest feedback on what’s working and what isn’t.
No Onboarding Drain
Unlike a new full-time hire who needs months to get up to speed, we’re productive from day one. We understand B2B marketing, professional services, and how to work effectively with existing teams.
This Works Best When:
- You have a marketing person or team in place but they need reinforcement in specific areas
- You’re looking for senior-level strategic guidance without executive-level costs
- You need flexibility—scaling support up during busy periods and down when things are steady
- You want someone who can jump in, assess the situation, and start contributing immediately
How We Work Together
We typically engage on a retainer basis—a set number of hours per month dedicated to your priorities. Some clients need us for ongoing support. Others bring us in for a specific project or timeframe. Either way, we become part of your team rhythm: attending key meetings, collaborating on strategy, and getting work done.
Frequently Asked Questions
How is fractional marketing different from hiring an agency for a project?
Traditional agency engagements are project-based with defined deliverables and timelines. Fractional marketing is ongoing partnership—we’re an extension of your team, not a vendor working on a single initiative. You get dedicated attention and deep familiarity with your business, goals, and challenges. We’re there when you need strategic guidance, when something urgent comes up, or when you just need someone to handle the work.
What’s the time commitment required from our team?
Minimal. The whole point is to reduce your team’s workload, not add to it. We’ll need an initial onboarding period to understand your business, access to relevant tools and platforms, and regular check-ins to align on priorities. Most clients spend 1-2 hours per week interfacing with us once we’re up and running.
How do you determine pricing?
We work on monthly retainers based on the scope of work and number of hours needed. Most fractional engagements range from 10-40 hours per month depending on what you need covered. We’ll discuss your specific situation and recommend an appropriate level of support.
Can you work with our existing tools and platforms?
Yes. We’re experienced with WordPress, HubSpot, Google Analytics, Search Console, SEMrush, Ahrefs, and most common marketing platforms. If you’re using something specific, we can usually adapt—or recommend better alternatives if what you’re using isn’t serving you well.
How quickly can you start?
For most engagements, we can begin within 1-2 weeks. We’ll schedule an onboarding call, get access to necessary platforms, and start contributing immediately. No lengthy proposals or drawn-out contracts—we keep it straightforward.
What if our needs change over time?
That’s the beauty of fractional support. Your retainer can flex up or down based on current priorities. Launching something big? We scale up for a few months. Busy season passed? We scale back. The arrangement adapts to your actual needs rather than locking you into a fixed commitment.
Do you work with companies in our industry?
We specialize in professional services firms (law, accounting, consulting), SaaS companies, and B2B businesses. If you’re in one of those spaces, we know your audience and what works. If you’re in a different industry, let’s talk—we’re selective about taking on clients where we can deliver real value.
What results should we expect?
For SEO and GEO work, meaningful results typically take 3-6 months as search engines recognize your content improvements. For blogging and website management, you’ll see immediate improvements in publishing consistency and site performance. We set realistic expectations up front and track metrics that matter to your business—not vanity numbers.
Ready to talk about what fractional marketing could do for your team? Contact us to discuss your specific situation.