Google Review Best Practices

scribendi Blog, Digital Marketing, Google

In giving a presentation to a networking group via a Zoom call recently, the topic of Google Reviews quickly took over the conversation. Two main questions arose:

  • How do you ask customers to leave a Google Review?
  • What are best practices for leaving a Google Review for companies you work with?

A lot of great questions came up in the ensuing discussion, questions that lead the team here at Scribendi to put together a handy document detailing best practices for Google Reviews.

Here is a brief preview:

Reviews on Google provide valuable information about your business to both you and your customers. Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google. 

You can request reviews from customers through a short URL that’s specific to your business. To get reviews on Google, encourage your customers to spread the word about your business by following these best practices:

  • Remind your customers to leave reviews. Let them know that it’s quick and easy to leave business reviews on mobile devices or desktop computers
  • Reply to reviews to build your customers’ trust. Your customers will notice that your business values their input, and possibly leave more reviews in the future. You can also create and share a link that customers can click to leave a review
  • Verify your business so your information is eligible to appear on Maps, Search, and other Google services. Only verified businesses can respond to reviews. Learn how to verify your business

Want to know more? Send us an email at and we’ll send you the document and set up a time to walk you through it!