by Conor McDonough, Partner, Scribendi Digital Marketing
In 2021 it is not enough to have a website that looks good on a mobile device. Google set that standard more than 10 years ago and they are on to the next evolution of UI. Next up? “Thumb-friendly” design.
It seems intuitive, right? We’ve all been on a website on our smartphones, whether we are online shopping or researching a business, and have come face to face with unfriendly UI. You scroll down with your thumb and accidentally hit a button or skip too far up or down the page. Sometimes you miss vital information or even worse, get so frustrated that you exit the website.
That is why “thumb-friendly” design is a leading trend in website design in 2021. It is our way (Google and website developers) of eliminating a shared global frustration and making it easier to navigate every website. No matter what industry you are in, a NTFUI (Non-Thumb-Friendly User Interface, and yes, I did make up that acronym) can bounce visitors right off of your website.
By arranging your website so that it is easy to scroll and navigate without any obstacles or glitches, you keep potential leads on your website longer and the longer someone is on your website the more likely they are to take action.
At Scribendi we are always on top of the leading website design trends and how they effect your Google search analytics. Give us a call or email us at email@example.com to schedule a website analysis and make sure your website is ready for 2021 and beyond!