by Conor McDonough, Partner, Scribendi Digital Marketing
Sometimes in the hectic world of digital marketing and SEO for small and medium-sized businesses it can be easy to lose focus on the basics while trying to keep up with every-changing trends.
Whether you are just starting a business or you’ve been in business for 50 years, GO CLAIM YOUR GOOGLE MY BUSINESS LISTING! It is free and easy and, if you are available for a quick phone call, only takes a minute or two.
Here is a link: https://support.google.com/business/answer/2911778?co=GENIE.Platform%3DDesktop&hl=en
This listing is step one for all businesses who want their websites to appear in a Google search.
You’ve Already Claimed It? Who Manages It?
If you have already claimed your Google My Business listing the next step is to ask yourself – who manages it? People change jobs and email addresses more frequently than ever and at Scribendi we often find that whoever initially claimed a business’s Google My Business listing either, a) does not work at the business anymore or b) does not know which email address is associated with the account. This can lead to issues when you begin to utilize your listing for marketing purposes, as you should.
Laying claim to your listing is one thing. Utilizing it as a tool for digital marketing and SEO is another. It is important that you know exactly who can access your listing and who can make edits because edits can be freely suggested by anyone on Google. If you own your listing you will be notified if someone tries to change things like your business hours, website link, or address.
Once your listing is established and you know who controls it, you can then begin to use your listing to your advantage.