Digital Marketing Blog
Google’s Preferred Sources Now Work in AI Search — Here’s How We Think Professional Service Firms Can Use It
Google just expanded its Preferred Sources feature into AI Overviews and AI Mode. That means when your clients search for answers and Google generates an AI response, your firm’s content can be labeled and prioritized — if those clients have set you as a preferred source.
What WebMCP Means for Your Business Website
Google just announced WebMCP, a new standard that lets AI agents interact directly with your website’s forms and features. Whether you run a law firm, a restaurant, a retail shop, or a SaaS company, this changes how customers find and contact you. The good news: you can start preparing now.
From Page Three to Page One in Twelve Months: A Law Firm SEO/AEO Case Study
How a consistent content and schema strategy moved a New England law firm from average position 32.8 to position 11.3, generating 2,721 AI citations and 93% impression growth, with no paid advertising.
Less Noise in the Mailbox: A 2026 Direct Mail Case Study
In 2026’s rush to AI tools, proven marketing strategies face less competition and deliver stronger results. Here’s how one B2B campaign combined direct mail with digital tracking to generate a 1,200% traffic increase.
Your (Current) Guide to What Data Exists for Tracking AI Visibility
Business Intelligence AI search isn’t a future problem anymore. Google Analytics now tracks AI assistant traffic natively. Google and Bing
Your Old Domain Still Shows Your Old Website: A Common (and Fixable) Problem
Website Management A client discovered their old domain still pointed to their outdated website two years after launching a new