Digital Marketing Blog
How We Decide What Content to Create and What to Update
Content Strategy Four signals drive every content decision we make. None of them start with a brainstorm, and not all
Volunteering with Swim with a Mission
Scribendi Managing Partner Conor McDonough recently volunteered with Swim with a Mission (SWAM) during the organization’s Mission 250 event at
Your Contact Form Isn’t Broken. The Bots Just Got Better at Filling It Out.
Website Security A rise in fake form submissions this summer isn’t your imagination or your form’s fault. AI-driven bots got
Google’s New Open Knowledge Format Gives AI Agents a Structured Map of Your Business
AI Search On June 12, Google released OKF, an open specification for structuring business knowledge so AI agents can read
How Professional Services Firms Should Use GSC’s Upcoming AI Overview Opt-Out Feature
AI Search Google is testing a way for site owners to block their content from AI Overviews. For professional services
The Business Case for Client Case Studies in Professional Services Marketing
Case studies are among the most effective marketing assets available to professional services firms. Most firms don’t use them — not because they lack successful engagements, but because they never ask. Here’s why that needs to change.