Digital Marketing Blog
Google’s New Open Knowledge Format Gives AI Agents a Structured Map of Your Business
AI Search On June 12, Google released OKF, an open specification for structuring business knowledge so AI agents can read
How Professional Services Firms Should Use GSC’s Upcoming AI Overview Opt-Out Feature
AI Search Google is testing a way for site owners to block their content from AI Overviews. For professional services
The Business Case for Client Case Studies in Professional Services Marketing
Case studies are among the most effective marketing assets available to professional services firms. Most firms don’t use them — not because they lack successful engagements, but because they never ask. Here’s why that needs to change.
Will Google’s AI Overviews Disappear for Law Firms and Accountants?
I think there is a real possibility that Google eventually categorizes law firms and accounting firms alongside banks, government sites, and healthcare providers — as sensitive, high-stakes information where AI-generated answers carry too much risk.
Google’s Preferred Sources Now Work in AI Search — Here’s How We Think Professional Service Firms Can Use It
Google just expanded its Preferred Sources feature into AI Overviews and AI Mode. That means when your clients search for answers and Google generates an AI response, your firm’s content can be labeled and prioritized — if those clients have set you as a preferred source.
What WebMCP Means for Your Business Website
Google just announced WebMCP, a new standard that lets AI agents interact directly with your website’s forms and features. Whether you run a law firm, a restaurant, a retail shop, or a SaaS company, this changes how customers find and contact you. The good news: you can start preparing now.